ReadyAPI UX Overhaul
for SmartBear Software
Kitewheel’s journey orchestration software needed a new look and analytics dashboards to give users a more robust view into how their journeys were performing.
Projects
Budgeting Tools
for Bank of AmericaVisual Concepts
for Veritas GeneticsUser Journey
for Veritas GeneticsReadyAPI UX Overhaul
for SmartBear SoftwareDigital Brochure
for Merrill EdgeHub Redesign
for KitewheelApp Badging Syntax
for Dunkin DonutsVisual Identity System
for MBHPMicrosite Heuristics Report
for Bank of AmericaKitewheel Hub Redesign
for Kitewheel
Heuristic Evaluation
The first step was identifying where the product’s user experience needed attention. A heuristic evaluation helped define the direction for future work and provided the team with deeper insights into the conventions used in industry-adjacent products as well as UX best practices.
Personas
We developed a set of personas to better understand our customers. The personas helped everyone in the company to better understand our users, and see the range of roles the product serves. We were able to see which user needs the product was not meeting.
Project Overview and Analytics
One of the most commonly requested features was better analytics reporting. We added an overview screen for each project where users could track individual metrics. We also added a view that visualized the flow of users through a journey, showing where user paths diverged and where users dropped off.
UI Redesign
A new look made the product feel clean and contemporary
